It didn’t start with a jar.
It started with names, sketches, and a lot of logo files until we hit the jackpot.
First came pnut.love — fun, but too cute, and taken eventually. Lesson learn, check KVK before you commit building a brand.
Then DOOZ — bold, but somehow not us. People were pronouncing it... wrongly.
We wanted something that meant more than a word.
Something that said what we believe: everyone deserves their daily dose of protein.
Then it clicked.
Get DOSED.
Simple. Direct. Feels good to say.
We went through color storms, label drafts, and endless font rabbit holes.
At one point, Pavel was losing his mind — because everything looked almost right.
Luckily, Nathan kept him grounded (and kept the peanut butter flowing).
So we went back to basics.
We wanted to spread happiness and laughter.
And that’s where the smile came in — clean, simple, honest.
A bit of fine-tuning, a few late nights, and suddenly…
the brand felt like us.
No overthinking. No fluff.
Just a jar, a smile, and a reason to spread it.
